A New Beginning

Dear Friends,

It’s been a while since I posted a blog that was strictly Rockero Media related and Rockero Media alone. In short, the music business has taken its share of casualties and when times get tough the tough improvise to adapt and overcome.

Well, the past few years have been challenging ones to say the least. I’ve had my share of triumphs along with more than my fair share of pitfalls. This past summer I saw many colleagues lose their positions in the music industry to join the fellow unemployed while many of the lucky ones transitioned out of the unforgiving music business.

During this time I was approached by a few local businesses and friends of friends to solve some of their computer-related problems. I welcomed the opportunity and began troubleshooting, rewiring, erasing, rebooting, installing, etc. computers, surround sound, wifi, entertainment centers, plasma tvs. I worked for stay-at-home dads, work-from-home moms, individually-owned businesses, non-profits, and church groups. Everything from minor web design and mass emailings to the ultimate in couch-potato heaven, the surround sound home entertainment system.

I would still pursue the occasional article and consulting gig but there seemed to be a new client base developing. So, after much thought and mounting bills, I decided to shift the focus of my business to “small business internet solutions” that focus on email, websites, social networking, and the like.

As music is still my passion I am still performing, recording, teaching and writing. So, rest assured, my long-awaited solo CD is still in the works.

Yours faithfully,
Ed
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